Gordon & Smith
Larry Gordon and Floyd Smith forged a close friendship in the mid 1950's while surfing together. This led to the creation of a surfboard company which became a brand with worldwide recognition.
In the late 50's most surfboards were shaped from balsa wood. The boards were heavy, hard to maneuver, and easily became waterlogged. Polyurethane foam was a new and ideal material soon to become cutting edge. Larry, a chemistry
student, was able to source the foam chemicals with help from Gordon Plastics, his fatherâ€™s family business. With no surfboards available within 50 miles, Larry and Floyd built a mold and began blowing their own foam and building surfboards. By the winter of 1959, the demand for their foam surfboards forced a move from Floyd's Pacific Beach garage into their first legitimate surf shop. Gordon and Smith was born and would become one of a small group of individuals to pioneer the Surf Industry.
The late 60's early 70's experienced the beginnings of the short board revolution. Always staying current but never sacrificing integrity, Gordon and Smith was able to successfully lead this progression of change to become, at that time, the world's largest surfboard manufacturer . Few of the other established manufacturers survived this transition with the extinction of traditional longboards. During this time Gordon and Smith also become one of the largest, most successful skateboard companies and one of the first to sponsor professional teamriders. Skateboarding exploded as the company sold 500 Fibreflex skateboards per day with a 6 month backlog and skaters became overnight superstars.